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Why Donor-Centered Fundraising® is essential for anyone working in fundraising today
In this groundbreaking and thought provoking book, author Penelope Burk presents the American fundraising industry with its first and only statistically-based assessment of the present state of fundraising and the future potential of a donor-centered approach to raising money.
Burk’s comprehensive study of donor communication, recognition and donor relations paints a clear picture of the kind of relationship that donors are seeking and defines donor-centered fundraising® as the essential methodology for keeping donors long term.